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Mary Meeker’s latest mind-boggling ‘Internet Trends’ report hits the web...
In what might be the most anticipated slideshow of the year, Kleiner Perkins Caulfield & Byers partner Mary Meeker has just published her latest report on the state of the Internet. In the report,...
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What digital media will look like in 2017 – highlights from PwC’s report
A leading consulting firm just put out its annual report on the entertainment and media industry. Here’s some highlights, including ones that show why it’s a good time to be in the content business....
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Why Mobile Should Be a Top Priority for Direct Marketers
When asked about direct marketing, oftentimes people think of direct mail. However, direct marketing has evolved for the better, thanks to both the Internet and the sheer amount of customer data we...
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
Research has shown that TV-watching and social media usage isn’t mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they’re watching, and these...
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When Will Desktop Ad Spending Peak?
As mobile gains ground, spending on desktop banners and search are poised for decline The growth of mobile advertising is slowing spending directed toward desktop ad formats faster than expected,...
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Print and Mobile – A winning combination for marketers
SMS YES or NO to 53421, asking for feedback on a poll or a question was the way conventional media started to interact with mobile. This feedback mechanism due its soaring popularity has certainly...
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The Millennial generation
Approximately one of three people alive in the world today is a member of the Millennial generation, now 1.7 billion strong, born in the 1980s and 1990s. According to some demographers, America’s 80...
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Has the time for connected TV advertising finally arrived?
Brands today understand the importance of using data to tailor their messages and to reach their key target audiences, so it would be reasonable to assume that TV and its ‘shotgun’ approach to...
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Transmedia – The Way of the Future
Every once in awhile a new buzzword pops up that becomes the next big thing. Reaganomics, Truthiness, Yolo. Well if it is in fact true that you only live once then pay attention heathen, because you...
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Why the ‘Freemium’ Model Is Bad for Advertisers
Imagine this pitch: We’re going to take your ads and shove them in people’s faces. We’ll do it so persistently and annoyingly that if users really like our product or service, they will pay just to...
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6 Key Digital Trends Affecting Marketers in 2013, New Research
Discover 6 key digital trends with a significant impact on your engagement strategies and what you need to know to maximize value for your brand. Are you looking for the latest marketing trends?...
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Canadian Consumer, Technology and Social Media Trends
Matthew Ferrara & Company presents another quick mashup of tech trends for the Canadian consumer market. Continue watching on www.youtube.com Filed under: Consumer Trends, Trends Tagged:...
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How the digital age has reshaped the ad game
Omnicom-Publicis merger is response to dynamic technological changes in ad business. Madison Avenue is quickly morphing into Digital Drive. Technological advances have changed everything from where...
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Consumer Digital Media Use Up 11.8% in 2013
Consumer digital media usage worldwide will grow 11.8% in 2013 to an average of 6.0 hours per week, driven by double-digit gains in time spent with online and mobile video, social media and games, as...
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The Future of Advertising: ‘Pay-Per-Gaze’ Is Just the Beginning
Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system....
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30 Digital Marketing Statistics You Shouldn’t Miss
Every good digital marketer knows that their field is constantly evolving. With this characteristic, it pays to constantly be learning and evolving. With this in mind, we here at Social Barrel present...
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Search Trends: Desktop vs. Mobile vs. Tablet
Thanks to the consumer electronic industry’s continuous innovation, the computing power and capabilities of traditional desktops has been condensed and mobilized in the form of smartphones and...
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Sucks To Be A Newspaper
It’s a good thing the newspaper industry is finally embracing paywalls, because print ad spending is going down the drain. According to Alan Mutter, the dean of newspaper economics, newspaper print ad...
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What Medium Will the Digital Revolution Destroy Next?
For print, the beatings will continue. Henry Blodget’s presentation of The Future of Digital is a mammoth slideshow with some delicious nuggets. The three-word takeaway is “Money follows eyeballs.” If...
View ArticleMillennials Are Driving Digital Media Growth: Spend 18 Hours Per Day, 5 Hours...
he term millennial refers to the segment of population born between 1980 and 2000. This generation is sometimes called the Net generation for the simple reason that they can’t remember a time when...
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